A family arrives with a seven metre motorhome towing a small trailer. The pitch is long enough on paper and the access road has a tight turn between two trees.
They spend forty minutes manoeuvring, eventually park at an angle that blocks the neighbouring pitch, and the site is full. Everything about the evening was decided by information that could have been on a web page.
1. Publish actual pitch dimensions
Length and width in metres, per pitch type. Campers know their outfit exactly and can decide in seconds with a number.
2. Say what the dimension includes
Whether the figure covers the awning space, the car alongside and the space between pitches. Ambiguity here is what produces the arrival problem.
3. State the maximum vehicle length
For each pitch type, including anything towed. This is the single most useful sentence on a campsite website.
4. Describe the access route
Road width, turning circles, overhanging branches, height restrictions and whether reversing is required. Large outfits are decided by access rather than by pitch size.
5. Say whether pitches are level
And what the surface is. Grass, hardstanding, gravel and how it behaves after rain. This decides whether an outfit can be levelled and whether it can leave.
6. Cover the awning question specifically
Whether awnings are permitted, whether there is space and whether pegging is possible on hardstanding. Campers plan around it.
7. Explain the car and second vehicle position
Whether a car parks on the pitch, alongside, or in a separate area, and what a second vehicle costs.
8. Publish the hook up details
Amperage, the distance from the bollard and whether a long cable is needed. Under stated amperage is a real practical problem.
9. Say whether pitches can be chosen or allocated
Campers with specific requirements need to know whether they can request, and whether a request is guaranteed.
10. Cover the services position
Fresh water, waste disposal, whether there are serviced pitches and how far the facilities are. Campers plan their arrival around this.
11. Be clear about tents alongside
Whether an additional tent is permitted on a pitch, its size limit and whether it is charged.
11b. Say how arrival and departure actually work
Large outfits need space to manoeuvre and a queue at a barrier at four in the afternoon is where it goes wrong. Publishing arrival windows, whether there is a waiting area and how pitches are allocated on the day lets somebody plan a journey around it rather than joining a line.
12. Describe the surroundings honestly
Trees affecting solar or satellite, proximity to a road, and whether a pitch is overlooked. Campers have strong preferences and appreciate the detail.
13. Handle the accessibility requirements
Level access, distance to facilities and hardstanding near amenities, for campers with mobility needs.
14. Keep it consistent with the facilities information
Pitch and hook up questions arrive together, which is the ground covered in pitch and hookup questions campsites answer every day and pitch type questions campers ask before booking.
15. Borrow from businesses that sell by dimension
The same sizing conversation happens in storage unit size questions that stall bookings.
16. Match the outfit to the pitch at enquiry
An assistant that asks the vehicle type, its length, whether anything is towed, whether an awning is used and how many people can recommend a pitch type and book it. That booking capability is described in the best AI chatbot for appointment booking. See features, start at try, and the sector view sits under travel.