A family with a four year old and a baby is choosing between three sites. The photographs all show fields and sunsets. What she needs to know is whether there is hot water, whether the showers are clean, whether there is somewhere to wash bottles and how far it is from a pitch in the dark.
None of the three websites tell her any of it. She books the one whose reviews mention the shower block.
The checklist
Publish these and families book with confidence.
1. The toilet and shower block
How many, where, opening hours, whether they are heated and when they are cleaned. Cleaning frequency is what families read reviews to discover.
2. Whether showers cost extra
Included, metered or token operated, and what it costs. Families with children shower several times a day and the difference is real money.
3. Hot water and pressure
Honestly. Whether it is reliable at busy times and whether there is a recovery period in the morning. Everybody discovers this on day one anyway.
4. Family and baby facilities
Baby changing, family shower rooms, bath facilities and somewhere to warm a bottle. For families with under twos this is the whole decision.
5. Washing up facilities
Where, how many sinks, whether there is hot water and whether it is covered. It is where campers spend more time than anywhere else on the site.
6. Laundry
Whether there is a machine, what it costs, whether there is a dryer and where things can be hung. A fortnight with children makes this essential.
7. Drinking water points
Where they are and how far from the pitches. Families carry water several times a day and distance matters more than it sounds.
8. Waste and chemical disposal
Where, the arrangements and whether recycling is separated, which is the practical ground in dog, fire and facilities rules campers ask about.
9. Lighting and distances at night
How far a pitch is from the facilities and whether paths are lit. Parents taking a child to the toilet at two in the morning need to know.
10. Play areas and what children can do
Equipment, ages it suits, whether it is supervised and whether there is space to play safely away from vehicles.
11. Wifi and signal
Honestly, including where it works and where it does not. Families increasingly need it and an overstated claim generates complaints.
12. The shop and what it stocks
Hours, whether it carries essentials and how far the nearest supermarket is. Families arriving late need to know before they set off.
13. What is closed out of season
Facilities that shut in winter, reduced cleaning and anything unavailable. Off season guests should know before arriving.
14. Accessibility
Accessible facilities, ground conditions and distances. It determines whether a site is usable for many families and is frequently unpublished.
15. Photograph the facilities honestly
The shower block, the washing up area and the play equipment as they actually are. It attracts the guests who will be happy and deters the ones who would not have been, which is the pitch detail in pitch and hookup questions campsites answer every day.
Getting started
Publish the facilities honestly with photographs, distances and costs, then answer at any hour and convert enquiries into bookings, which is the path in question to booked call and the availability thinking in tyre size and stock questions that decide where drivers go. SpideyChat for travel and leisure businesses answers from your published pages, plans are on the pricing page, and the chatbot ROI calculator works through the numbers.