A family arrives on a wet Friday with a large tent, a car full of children and a pitch booked as standard grass. The field is waterlogged, the car cannot get near, and everything has to be carried two hundred metres in the rain.
The site knew which pitches drain badly. Nobody asked and nobody published it.
The decision campers are making
Whether the pitch will fit their unit, whether they can get the car to it, whether it will be level and whether it will be usable in the weather they are likely to get.
When hardstanding is right
Caravans and motorhomes, wet seasons, early and late in the year, heavy units, anybody who dislikes uneven ground and anybody staying more than a few nights.
When grass is right
Tents, summer, families who want space around them, awnings that need pegging and campers who simply prefer it.
When a serviced pitch is worth it
Longer stays, motorhomes, families with young children and anybody who values water and drainage on the pitch more than the saving.
Publish the dimensions
Actual measurements, not a size category. Campers with a large unit and an awning cannot judge from the words standard or large.
Publish whether a car parks alongside
And where cars go if not. It affects unloading, access and whether a family can reach their things during the stay.
Publish the ground conditions honestly
Which pitches are level, which are sloped, which drain well and which are difficult after rain. It is the most useful information a site can give and almost none publish it.
Publish the hook up detail
Which pitches have it, the supply available and what it costs, which is the ground in pitch and hookup questions campsites answer every day.
Publish the position on the site
Distance to facilities, whether it is near a road or a play area, and whether it is quiet. Families with small children and couples wanting quiet want opposite things.
Publish shade and exposure
Trees, wind exposure and whether it is open. It matters for awnings, for sleeping and for comfort in both hot and windy weather.
Offer a recommendation rather than a list
Ask what unit they have, how many people and when they are coming, then recommend. It prevents the wrong booking and it is what a knowledgeable site does.
Say whether pitches can be chosen or requested
Campers who have stayed before want the one by the hedge, and new arrivals want to know whether they get what they booked. Explaining whether specific pitches are allocated, requested or assigned on arrival prevents the most common source of disappointment in the first ten minutes of a holiday.
Explain the arrival practicalities
Access width, whether a motorhome can turn, one way systems and any restrictions. Large units get stuck and it is entirely preventable.
Glamping needs its own explanation
It is a different product with different questions, as in glamping enquiries that need more than a price.
Answer before they book elsewhere
Campers plan in the evening and compare several sites, which is the same pre commitment moment as what prospects ask an agency before booking a call and proactive support answering questions before customers ask.
Getting started
Publish pitch dimensions, ground conditions, hook up and position, then recommend the right pitch from the unit and dates at any hour. SpideyChat for travel and leisure businesses answers from your published pages, plans are on the pricing page, and the chatbot ROI calculator works through the numbers.