Before a prospect agrees to a discovery call with an agency, they want to know whether it is worth their time. They are usually talking to several agencies. The ones that answer their first questions clearly and quickly get the calls.
Here are the agency prospect questions that come up most often, with example answers you can adapt.
"Have you worked in our industry?"
Prospect: Have you done work for dental practices before? Answer: Yes, we've built websites for several dental and healthcare practices. The case studies page includes a couple of examples, including the booking flows we designed. Would you like to talk through what you're looking for?
Specific examples beat generic claims. If you have not worked in their industry, say so and explain what transfers.
"What exactly do you do?"
Prospect: Do you handle SEO as well as the website? Answer: We design and build the website and handle on-page SEO as part of every project. Ongoing SEO campaigns are a separate monthly service. The services page lists what's included in each.
"How do you price?"
Prospect: Roughly what does a website cost with you? Answer: Most of our website projects fall between $8,000 and $25,000, depending on the number of pages, integrations and content. Once we understand your needs, we give a fixed quote.
Only share ranges you actually publish.
"How long will it take?"
Prospect: We need it live by March. Is that realistic? Answer: A typical site takes 8 to 12 weeks from kick-off, so March is realistic if we start in the next few weeks. It depends on content being ready, which we can plan together.
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"What does working with you look like?"
Prospect: What's your process? Answer: We start with a discovery workshop, then design, build, test and launch, with a review at each stage. You'll have a named project lead throughout.
"Who will we actually work with?"
Prospect: Will we be dealing with a junior team? Answer: Your project will be led by one of our senior designers, with a developer and a project manager. You'll meet the lead in the first call, and they stay with you through launch.
This question matters more than agencies often realise. Prospects have usually heard stories of senior people winning the pitch and juniors doing the work. A clear, specific answer removes that worry.
"What happens after launch?"
Prospect: Do you look after the site once it's live? Answer: Every project includes 30 days of support after launch. After that, most clients choose a monthly care plan covering updates, fixes and small changes.
Why answering early matters
Prospects who get clear answers to these questions arrive at the call already confident. The call becomes about their project, not about whether you are credible. Slow or vague answers push them toward agencies that respond better, a problem covered in agencies lose good clients to slow enquiry replies.
Making the answers instant
SpideyChat for agencies answers from your services, case study and process pages at any hour, then captures the prospect's brief. The free FAQ generator can help draft the answers from your existing site. Once the answers are in place, qualifying is easier, as covered in filtering agency enquiries that were never going to sign.
Questions every business gets
Every business has a version of these pre-commitment questions. Hotels hear them from guests before booking, described in what guests ask before they book a hotel room. Answering them before they are asked is the idea behind proactive support.
Your next step
Write clear answers to the five questions above and put them on your website. Then try an assistant on your agency site with the questions prospects ask most, or see the features.