A couple living ten minutes from your hotel want a spa day for an anniversary. They are not sure whether non-guests can use the spa, how much a day pass costs or whether lunch is included. Your website only talks about spa access for hotel guests. They book at a standalone spa instead.
Hotel spa enquiries and hotel restaurant bookings from non-residents are a steady source of revenue that many hotels underserve. Local guests fill quiet weekday lunches and off-season spa days, but only if they can find answers.
Who non-residents are
- Locals celebrating birthdays and anniversaries.
- Friends booking spa days or afternoon tea.
- Businesses booking lunches or meetings.
- Couples looking for a special dinner.
- People buying spa vouchers as gifts.
These guests do not need a room. They need to know they are welcome and what it costs.
What they ask
- Can non-residents use the spa?
- How much is a spa day, and what does it include?
- Is the restaurant open to the public?
- Do I need to book, and how?
- Is there parking for visitors?
- Can I buy a gift voucher?
Answering for local visitors
Visitor: Can we use the spa if we're not staying? Answer: Yes, spa days are open to non-residents from Monday to Thursday. A spa day costs $85 per person and includes use of the pool, sauna and steam room, a 30-minute treatment and a two-course lunch. Booking is required.
Only publish what your hotel offers. SpideyChat for hotels answers from your spa and restaurant pages at any hour.
Separate pages help
Hotel websites are usually written for overnight guests. Non-residents searching for "spa day near me" or "Sunday lunch" may not find what they need. Separate spa and restaurant pages, written for local visitors, answer their questions and help them find you. Salons and treatment businesses compete for the same local customers, as seen in an AI receptionist for beauty salons.
Gift vouchers
Spa and dining vouchers are popular gifts. Publish how to buy them, what they cover and how long they last. Voucher buyers often ask detailed questions before buying, since the experience is for someone else.
Events and occasions
Non-residents often book for occasions and ask about private dining, afternoon tea or group spa packages. These enquiries resemble the pre-booking questions hotel guests ask, covered in what guests ask before they book a hotel room.
Bookings that turn into stays
A local guest who enjoys a spa day may book an overnight stay for a special occasion later. Making it easy to book direct, as covered in direct booking questions that send guests to the OTAs, turns day visitors into overnight guests.
Afternoon tea and celebrations
Afternoon tea is a favourite for birthdays, baby showers and catch-ups. Guests ask about times, prices, dietary options and whether they can bring a cake. A short afternoon tea page with those details answers most questions and makes booking easy.
Quiet days are the opportunity
Weekday lunches and midweek spa days are when hotels most need extra revenue. Answering non-resident questions quickly and making booking easy fills those gaps. Venues and schools that run visits and open events face a similar challenge of converting interest into attendance, as described in open day enquiries that never turn into visits.
To see how non-resident enquiries would be answered, try an assistant on your hotel website, or see the features.