A client books a treatment eight days before her daughter's wedding. She has seen photographs of results, nobody has told her that visible swelling or bruising is common for longer than that, and she is about to spend the most photographed day of her year hoping it settles.
The clinic could have prevented this at the booking.
Publish a recommended minimum before an event
Per treatment, in weeks. It is the single most useful thing on an aesthetic clinic's website and it is almost always missing.
Example conversations
These scripts use information a clinic might publish. Your answers should come from your own pages.
Client: I have a wedding in two weeks. Can I have this done? Assistant: The page gives the recommended minimum before an event for each treatment, because visible recovery varies and some need longer than two weeks. Whether it is suitable for you and your timeline is something the practitioner will advise at consultation. Could you tell me the treatment and the date of the wedding?
Client: Will I be able to go to work the next day? Assistant: The page explains the typical downtime for that treatment, including what is usually visible and for how long, and how it varies between people. It also explains what can help and what to avoid afterwards.
Client: My friend had this and was fine the next day. Why the caution? Assistant: Responses vary considerably between individuals, which is why the page gives ranges rather than a single figure, and why the practitioner assesses it with you. Would you like to book a consultation so they can advise on your timeline?
Separate the stages of recovery
Immediately afterwards, visible recovery, back to normal and the final result. These are different points and clients hear only the last one.
Be honest about bruising
Where it is possible, how common, how long and what can be done about it. Clients who are warned cope well, and clients who were shown only results photographs feel misled.
Explain what to avoid afterwards
Exercise, heat, sun, alcohol, makeup and lying down, with timescales. Aftercare compliance affects the result and the recovery.
Say what cannot be rushed
There is no way to accelerate some recovery, and a client hoping otherwise needs telling before rather than after.
Explain the top-up timing
Where a treatment needs a follow-up appointment, that it must also be before the event, which pushes the first appointment earlier still.
Never predict an individual response
Publishing ranges is helpful. Telling somebody they will be fine in three days is a statement about a person nobody has assessed.
Route anything concerning to the clinic
A client describing swelling, pain or anything unexpected afterwards needs the practitioner or medical care, not an automated reply.
Aftercare needs publishing properly
It is covered in aftercare questions after cosmetic treatments.
Price and recovery decide together
Pricing is covered in price questions aesthetic clinics should answer openly, surgical recovery follows recovery time questions patients ask before committing, and answering first is argued in proactive support answering questions before customers ask.
Getting started
Publish downtime ranges and a recommended minimum before events, then capture enquiries at any hour without predicting anyone's recovery. SpideyChat for clinics answers from your published pages. Try SpideyChat on your own site, or read about answers on the features page.