A buyer with a new electric car has three charger options in front of them and no way to choose. Tethered or untethered. Five metres or seven. Something with an app, or something simple. Every product page says it is the best.
They are not being difficult. Nobody has explained what actually differs.
What buyers ask
Buyers usually ask whether a charger works with their car, whether they should choose tethered or untethered, how long the cable should be, how fast it will charge, whether they need an app, whether it works with a smart tariff, whether it can be locked, whether it is suitable outdoors and whether it will still suit them if they change car.
Example conversations
These scripts use information an installer might publish. Your answers should come from your own pages.
Buyer: Should I get tethered or untethered? Assistant: The comparison page explains both. Tethered has a fixed cable, which is convenient day to day but fixes the cable type and length. Untethered lets you use any cable, which suits households with different cars. Could you tell me which car you have and where it parks relative to where the charger would go?
Buyer: Is five metres of cable enough? Assistant: It depends on the distance from the charger to your car's charge port, including going around the vehicle. The page explains how to measure it, and which side the port is on matters. The installer will confirm the right length at survey.
Buyer: Will it work with my off-peak tariff? Assistant: The product page lists which chargers support scheduled charging and smart tariff integration, and which apps they use. The installer can confirm what works with your specific tariff.
Cable length is measured wrong
Buyers measure in a straight line and forget the car may park nose in or nose out, with the port on the far side. Explaining how to measure, and allowing slack, prevents the most common regret.
Never promise compatibility
Vehicle and tariff compatibility changes, and specific combinations should be confirmed by the installer rather than assumed from a product page.
Installation appearance
Buyers care how the finished installation looks on the front of their house. Explaining how cable runs are routed, whether trunking is used, where the isolator goes and what colour options exist answers a question people feel slightly awkward raising. For many households it matters as much as charging speed.
Future proofing
Buyers worry about changing car in three years. Explaining which choices keep options open, such as untethered units, answers a genuine concern rather than pushing an upgrade.
Moving to the survey
Once the product question is settled, the enquiry becomes a survey, captured as described in home EV charger installation enquiries and survey details, alongside the broader questions in EV charger installation questions homeowners ask.
Comparing options honestly
Explaining differences without pushing one product is the same discipline surveyors use when explaining survey levels, described in survey type questions buyers ask before instructing.
Answering before they ask
Publishing a clear comparison is proactive support, as described in proactive support answering questions before customers ask, and captured leads can flow into your systems through webhooks on Pro, as described on the integrations page.
How SpideyChat handles it
SpideyChat for electricians answers product questions from your published comparisons and captures vehicle and parking details for the installer. You can see handover on the demo, and plans are on the pricing page.