Head to head
Smith.ai vs Goodcall
The main difference is the unit. Smith.ai charges by call, which suits businesses with fewer, more valuable calls and the option of a human receptionist. Goodcall charges by unique caller, which suits businesses where the same customers call more than once.
Both answer calls, capture details and can transfer callers; check each one's booking and CRM options against your own tools.
Facts read from each vendor’s own site: Smith.ai on 16 October 2026, Goodcall on 16 October 2026.
Should I choose Smith.ai or Goodcall?
Smith.ai and Goodcall both offer AI receptionists for small businesses. Smith.ai's AI plans count calls: a free plan with 25 calls a month, then Pro at $150 a month for 75 calls, with human receptionists available separately. Goodcall counts unique callers: Starter is $79 a month for 100 callers, with repeat calls from the same number in a month counted once.
At a glance
Smith.ai
Phone answering service offering an AI receptionist and separate human receptionist plans. The AI answers calls, qualifies leads, books appointments and can transfer to a live North America based receptionist.
- Free plan
- Yes
- Starts at
- From $150/month per account
- Billing
- subscription + per call
Goodcall
AI phone agent for small businesses that answers calls, captures leads, books appointments and transfers callers. Pricing is based on unique callers per month rather than minutes.
- Free plan
- Not verified
- Starts at
- From $79/month per account
- Billing
- subscription + usage-based
Features
Confirmed on the vendor’s site Vendor says it is not offered Not verified (not the same as no)
| Feature | Smith.ai | Goodcall |
|---|---|---|
| Phone calls | Yes | Yes |
| Books appointments | Yes | Yes |
| Hand-off to a person | Yes | Yes |
| CRM connection | Yes | Yes |
| Multiple languages | Yes | Not verified |
| Analytics | Yes | Yes |
Plans and prices
Smith.ai
Free (AI)
25 calls/mo · $3.00/call after that · Recording, transcription & summaries · AI Scheduling (Calendly & more)
Free
Pro (AI)
75 calls/month at $2.00/call · 150 calls/month option at $1.80/call · 300 calls/month option at $1.67/call · Extra real call: $2.50 / $2.30 / $2.17 by tier
$150/month per account
Enterprise (AI)
300 calls/month at $1.67/call · 500 calls/month option at $1.60/call · 1000+ calls: custom · Extra real call: $2.17 / $2.10 / custom by tier
$500/month per account
Usage charges
- Extra call on Free plan: $3 per call
- Extra real call on Pro (75-call tier): $2.50 per call
Goodcall
Starter
100 unique customers a month, then 79¢ each · About 150 calls/month · 5 workers, 1 external tool, 1 team member
$79/month per account
Growth
500 unique customers a month, then 26¢ each · About 750 calls/month · 10 workers, 5 external tools, 5 team members
$129/month per account
Scale
2,000 unique customers a month, then 15¢ each · About 3,000 calls/month · 20 workers, 15 external tools, 10 team members
$299/month per account
Enterprise
More than 2,000 customers a month · Volume pricing, onboarding and an SLA
Contact sales
Usage charges
- Extra unique customer (Starter): $0.79 per unique customer
- Extra unique customer (Growth): $0.26 per unique customer
- Extra unique customer (Scale): $0.15 per unique customer
Which to choose
Editorial opinion, based on the facts above.
- Choose Smith.ai if
- You want to start free, have modest call volume, or want the option of live human receptionists from the same provider.
- Choose Goodcall if
- You get repeat calls from the same customers and want pricing by unique caller rather than by call.
Questions
Do Smith.ai and Goodcall have free options?
Smith.ai's AI Free plan covers 25 calls a month, then $3.00 per call. Goodcall offers a free demo agent until you connect a phone number.
Sources and method
Both products were read on their vendors’ own websites. Features are marked confirmed only with a quote from an official page; anything we could not find is shown as not verified.
- Smith.ai, checked 16 October 2026: pricing page (AI), pricing page (human receptionists), product page, product page
- Goodcall, checked 16 October 2026: pricing page, product page
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