A startup founder is looking for desks for her team of four. She visits a coworking space's website, likes the photos and wants to see it. There is no obvious way to book a tour. She sends a contact form. The reply comes two days later, offering a time next week. By then she has toured two other spaces and signed with one.
Tours are where coworking memberships are won. Making them easy to book comes first.
Step 1: offer tours everywhere
Every page, from pricing to meeting rooms, should offer a tour. Prospects who are ready to visit should never have to search for how.
Step 2: make booking easy
Offer several times, including early mornings and late afternoons, or share a booking link. Booking approaches are compared in booking widget vs conversational requests.
Step 3: capture needs before the visit
Ask how many people need desks, whether they want hot desks or a private office, when they want to start and what matters most, such as meeting rooms, quiet space or parking. Membership questions are covered in desk and office enquiries from remote workers.
Step 4: capture it in conversation
SpideyChat for coworking spaces answers questions from your own pages at any hour and captures tour requests.
Founder: I'm looking for desks for a team of four. Can I see the space? Assistant: Of course. The tours page explains that tours run on weekdays and take about twenty minutes. So the team can show you the right options, could you share when you'd like to start, whether you'd prefer a private office or dedicated desks and a couple of times that suit for a visit?
Step 5: prepare a personal tour
With the prospect's needs captured, the team can show the right office, point out relevant meeting rooms and introduce members in a similar field.
Step 6: offer a trial
A free day or trial week after the tour lets prospects experience the space. Day passes are covered in day pass and meeting room questions at coworking spaces.
Step 7: follow up
After the tour, follow up with pricing for the options discussed and a clear next step. A friendly, specific follow-up often tips the decision.
Tours in other sectors
Schools and nurseries know the same pattern, as described in show round requests that turn into registrations.
Virtual tours
Some prospects cannot visit easily. A video tour or detailed photos keep them engaged until they can.
Step 8: make the tour feel like a workday
Prospects want to picture themselves working there. Showing the space when members are around, offering a coffee and pointing out where they might sit makes the tour feel real. A tour at a quiet time can feel empty, so choosing tour slots when the space is lively helps.
Step 9: answer the practical questions on the spot
Prospects often ask about parking, bike storage, printing, mail handling and access out of hours. Having clear answers ready, and a one-page summary to take away, removes the last reasons to hesitate.
Measuring tour conversion
Track how many tours lead to memberships. If conversion is low, look at what happens during and after the tour.
Setting it up
Publish tour times, capture needs before visits and follow up promptly. The guides to installing the widget and training your bot explain how.