Industry guides
Guides for restaurants
The enquiries that arrive after hours, the questions your team answers ten times a day, and the leads that go quiet before anyone replies. 79 practical articles on fixing them for restaurants.
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Loyalty Scheme and Regular Customer Questions
Stamp cards are the default and frequently the wrong choice. A decision guide for rewarding regulars without giving away margin.
Table Booking and Walk In Questions
Taking bookings fills tables and loses walk ins. A decision guide for a policy that suits the room rather than the software.
Catering Platters and Office Order Enquiries
Office orders are the most profitable thing a cafe does and the most badly handled. A checklist for capturing them properly.
Why Bakery Enquiries Arrive at Ten at Night
The most valuable bakery enquiries arrive when the shop is shut and the bakers are asleep. A teardown of the timing problem.
Custom Cake Enquiries and the Details That Get Missed
Cake enquiries arrive with a photograph and no detail. A checklist for the questions that decide the price before anyone quotes.
Opening Hours and Holiday Closure Questions
Hours questions are the most common enquiry a cafe receives and the worst answered. A checklist for getting them right everywhere they appear.
Private Hire and Venue Booking Enquiries for Cafes
Private hire can be a cafe's best revenue or its worst afternoon. A decision guide for deciding what to offer and what to charge.
Corporate Event Enquiries From Local Offices
An office manager has a budget and a date and rings five venues. A playbook for winning the booking that repeats every year.
Location and Schedule Questions From Regulars
Somebody drives to a car park and the van is not there. A checklist that stops the most damaging question a trader faces.
Lost Property and After Visit Enquiries
A coat, a phone and a set of keys are behind the bar and three people are worried. A checklist that turns it into goodwill.
Service Speed and Queue Questions for Large Crowds
A trader books an event for four hundred people and serves ninety. Why throughput decides everything and nobody calculates it.
Accessibility Questions Venues Rarely Publish
Somebody needs to know whether they can get in and nobody has written it down. A checklist that decides where a group goes.
Drinks Package and Tab Questions From Organisers
Somebody organising a work party needs a number she can put in an email. A worked example that gives her one.
Licensing and Documentation Questions Organisers Ask
An organiser needs paperwork before a trader can be confirmed. A buyer's guide to what should be asked and what should be published.
Menu and Dietary Questions From Organisers
An organiser needs to know whether forty people with four requirements between them can eat. A checklist that answers it.
Pricing Models for Private and Public Events
An organiser wants a number and a trader wants certainty. A worked example of the three ways to price an event.
Wedding Catering Enquiries From Couples
A couple wants street food at their wedding and nobody publishes what that involves. A playbook for the highest value booking a trader takes.
Accessibility and Family Questions About Visiting
Production buildings are not designed for visitors and the questions arrive anyway. A checklist that lets people decide before travelling.
Entry Policy and Dress Code Questions
A group gets ready for two hours and is turned away at the door. A checklist that prevents the argument on the pavement.
Power, Pitch and Site Requirement Questions
A trader arrives to find no power, a gradient and a gateway too narrow. A checklist that prevents the event day disaster.
Private Hire Questions for Brewery Spaces
The space sits empty on a Tuesday and somebody wants a birthday party in it. A playbook for turning that into a revenue line.
Subscription and Club Questions Before Signing Up
People want the case and fear the commitment. A decision guide that answers the objection before they close the tab.
Allergen and Ingredient Questions Drinkers Ask
Drinks look simple and are not. A checklist for answering ingredient questions accurately rather than helpfully.
Delivery and Shipping Questions From Online Buyers
A case of beer is heavy, fragile and legally restricted. Why drinks shipping loses baskets and what to publish instead.