Industry guides
Guides for gyms and fitness studios
The enquiries that arrive after hours, the questions your team answers ten times a day, and the leads that go quiet before anyone replies. 56 practical articles on fixing them for gyms and fitness studios.
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Facilities and Parking Questions Before a First Visit
Before visiting a gym for the first time, people ask about changing rooms, parking, lockers and facilities. Example answers that make the first visit easy.
Gym Website Mistakes That Lose New Members
The website mistakes that stop people joining gyms, from hidden prices to missing beginner information, and simple fixes that bring in more members.
January Rush Enquiries and How Gyms Can Prepare
A step-by-step plan for gyms to prepare for the January rush of enquiries, answer new-year questions instantly and turn resolutions into memberships.
The Cost of a Lost Gym Membership Lead
A worked example of what a lost gym membership lead costs over a member's lifetime, and why fast answers to enquiries are worth more than they seem.
Class Timetable Questions That Tie Up Reception
Gym and studio reception teams answer class timetable questions all day. Example answers and a simple way to give members instant schedule information.
Free Trial Pass Requests Captured Properly
A step-by-step playbook for gyms and studios to capture free trial and day pass requests properly, so more trials turn into memberships.
Personal Training Enquiries That Deserve a Fast Reply
Personal training enquiries are high-value and time-sensitive. How gyms and trainers can answer PT questions quickly and turn interest into booked sessions.
Price and Contract Questions That Stop Gym Signups
Prospective gym members hesitate over prices, joining fees and contract terms. How to answer them clearly and honestly so more visitors sign up.