Industry guides
Guides for gyms and fitness studios
The enquiries that arrive after hours, the questions your team answers ten times a day, and the leads that go quiet before anyone replies. 56 practical articles on fixing them for gyms and fitness studios.
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Buggy Hire and Mobility Questions
Buggy questions are frequently medical questions in disguise. A checklist for handling them practically and with some tact.
Course Condition and Winter Play Questions
Winter conditions generate daily calls and clubs answer them one at a time. A checklist for keeping players informed without a telephone.
Society and Group Day Enquiries
Society days are the most profitable bookings a club takes and the worst handled. A playbook for turning an enquiry into an annual fixture.
Tuition and Coaching Enquiries at Clubs
Coaching is the best route into membership and clubs hide it behind a professional's name. A checklist for turning lessons into members.
Corporate and Workplace Yoga Enquiries
Corporate classes pay better than studio classes and arrive badly specified. A playbook for turning a vague enquiry into a contract.
Membership Category Questions Prospective Members Ask
Club membership structures are impenetrable and prospective members give up. A decision guide for presenting categories people can choose from.
Studio Etiquette Questions Nobody Asks Aloud
New students worry about getting the unwritten rules wrong and stay away. A checklist for publishing what everybody else already knows.
Class Timetable and Booking System Questions
A confusing booking system loses more students than a bad class ever will. A playbook for the timetable questions that decide attendance.
Family Discount and Sibling Enquiries
Family pricing decides whether a second child trains and most schools improvise it. A checklist for a structure that grows enrolments.
Freezing and Cancelling a Membership
How easy it is to leave decides whether somebody joins. A checklist for freeze and cancellation terms that keep members rather than trap them.
Membership Versus Drop In Questions New Students Ask
New students cannot work out which option is cheaper and give up. A decision guide that puts people on the right plan from the start.
Self Defence Enquiries and Realistic Answers
Self defence enquiries come from people who feel unsafe and deserve honesty. What training can offer, what it cannot and how to say so.
Which Style Should I Learn Questions
People ask which martial art to choose and get an answer shaped by whoever they asked. A decision guide based on what they actually want.
Adult Beginner Enquiries and the Fitness Fear
Adults believe they are too unfit or too old to start martial arts. The assumptions that keep them out and what schools should say instead.
Beginner Anxiety Questions Studios Should Answer First
Beginners do not enquire because of things that are not true. The assumptions that stop people walking in, and how to correct them.
Contact and Sparring Questions Parents Worry About
Parents want to know whether their child will get hurt and ask indirectly. A teardown of the safety question and how schools should answer it.
Injury and Condition Questions Teachers Must Handle Carefully
Students disclose injuries at the worst possible moment or not at all. A teardown of why it happens and how studios should collect it.
Pregnancy and Postnatal Class Enquiries
Pregnancy enquiries carry real risk and arrive with questions a receptionist cannot answer. A checklist for routing them safely.
Uniform Equipment and Hidden Cost Questions
The monthly fee is a fraction of what a year of training costs. A worked breakdown of the extras and why publishing them keeps families.
Family and Sibling Membership Questions at Clubs
Two children at a club is two of everything. A worked example showing what a family really pays and why publishing it fills classes.
Grading and Belt Progression Questions From Parents
Parents want to know when the next belt is and what it will cost. A checklist for publishing progression so nobody feels sold to.
Handicap and Competition Entry Questions From Members
Handicap and competition questions consume a golf office every week. A checklist for publishing the answers members keep asking for.
Injury and Pregnancy Questions Yoga Studios Must Route
Studios get asked whether a class is safe for an injury or a pregnancy. Myths about answering that, and what a responsible studio does instead.
Function and Wedding Enquiries at Golf Clubs
Function income can carry a golf club or upset its members. A decision guide on when clubhouse events are worth pursuing and how to handle them.