Industry guides
Guides for automotive dealers & repair shops
The enquiries that arrive after hours, the questions your team answers ten times a day, and the leads that go quiet before anyone replies. 37 practical articles on fixing them for automotive dealers & repair shops.
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Tyre Size and Stock Questions That Decide Where Drivers Go
Tyre enquiries are decided in minutes on two facts: do you have it, and can you fit it today. A teardown of why tyre shops lose those enquiries.
Breakdown Recovery Requests Late at Night
Recovery requests come from the roadside, at night, from people who are stressed. Why they are lost and how to capture location and vehicle details fast.
Automotive Website Mistakes That Lose Customers
Dealer and garage websites often lose buyers and service customers through small, fixable mistakes. The common ones and what to do about each.
Choosing a Website Assistant for a Garage or Dealer
What car dealers and garages should look for in a website assistant, from stock questions to service requests. A practical buyer's guide with honest limits.
Dealer Groups and Consistent Answers Across Sites
Dealer groups with several sites often give different answers to the same question. How to redesign enquiry handling so every site answers consistently.
Electric Vehicle Questions Your Dealership Should Answer
Buyers considering an electric car have many questions about range, charging and costs. Why these go unanswered on dealer sites and how to answer them clearly.
MOT and Service Price Questions Answered Clearly
Drivers compare garages on MOT and service prices before booking. Example conversations for answering price questions clearly and capturing bookings.
Repair Quote Enquiries Captured With the Right Details
Garage quote requests often arrive without the details needed to price the job. A step-by-step playbook for capturing repair enquiries properly the first time.
Test Drive Requests Without Back-and-Forth
Test drive requests often turn into a chain of messages before a time is agreed. A step-by-step playbook for capturing test drive requests properly.
Warranty and Aftercare Questions From Car Buyers
Buyers want to know what happens if something goes wrong after they drive away. Example conversations for answering warranty and aftercare questions clearly.
Car Buyers Asking Questions on the Forecourt Website
Car buyers research dealer websites at night and ask about stock, finance, part exchange and viewings. How dealers can answer and capture those buyers.
Part Exchange and Finance Questions Buyers Ask First
Car buyers ask about part exchange and finance before they visit. Example conversations for answering these questions clearly without giving financial advice.
What a Missed Car Sales Enquiry Costs a Dealer
A car sale is a high-value, one-off decision, so each missed enquiry costs dealers a lot. A worked example, and how to capture buyers before they go elsewhere.