A driver's MOT is due next month. They search for local garages and compare three websites. One lists the MOT price, the cost of an interim and full service, what each includes and a combined offer. The other two say "call for a quote". The driver books with the first, and probably returns for their next service too.
Price questions are some of the most common a garage receives.
Why drivers compare on price
MOTs and servicing are regular, predictable costs. Drivers know roughly what they should cost and shop around. They also want to know what is included, because a cheap service that misses important checks is not good value.
What drivers ask
- How much is an MOT?
- How much is an interim service and a full service?
- What does each include?
- Does the price vary by vehicle?
- Is there a discount for booking MOT and service together?
- Do you offer a courtesy car?
- What happens if the car fails its MOT?
Example conversations
These scripts use information a garage might publish. Answers should come from your own pages.
Driver: How much is an MOT? Assistant: The prices page lists the MOT price. If you book it with a service, there's a combined price shown on the same page. Would you like to request a booking?
Driver: What's the difference between an interim and a full service? Assistant: The servicing page explains that an interim service covers the essential checks and an oil change, while a full service includes a more thorough list of checks and replacements. Both lists are on the page.
Driver: Is the price the same for all cars? Assistant: Service prices vary by engine size and vehicle type, as the prices page explains. If you share your registration or make and model, the team can confirm the exact price.
Driver: What happens if my car fails its MOT? Assistant: The MOT page explains that the team will tell you what needs fixing and give you a quote before doing any work. Nothing is done without your approval.
What the assistant should not do
It should not diagnose faults or predict whether a car will pass. That needs a technician. Repair quotes, which depend on the fault, are covered in repair quote enquiries captured with the right details.
Capturing bookings
Once a driver is happy with the price, capture the booking request: registration, service type, preferred dates and whether they need a courtesy car. SpideyChat for automotive dealers and repair shops answers price questions from your own pages at any hour and captures these requests for the workshop team. More on garages using an assistant is in AI receptionist for garages and servicing.
Lessons from other trades
Home service businesses face the same price-first behaviour, covered in pricing questions home service customers ask first. Publishing prices clearly works in both.
Service customers and sales
Service customers sometimes ask about changing their car. Those are warm sales leads, and their value is shown in what a missed car sales enquiry costs a dealer. Make sure they reach the sales team.
Reminders and loyalty
Drivers who book once are likely to return if they are reminded when their next MOT or service is due. Capturing the MOT due date at the first booking makes this easy.
Getting started
Publish MOT and service prices with what is included, then let drivers get answers and request bookings at any hour. See the options on the features page, or try SpideyChat on your own site.