Someone had an accident at work two and a half years ago. She did not want to make a fuss, her shoulder has not improved, and she is now wondering whether it is too late.
That is the most consequential question a personal injury website receives, and it is one no website can answer.
The teardown: why this cannot be automated
Limitation depends on the type of claim, when the injury became apparent, the age and capacity of the person, who caused it and where it happened. A general rule stated online will be wrong for a meaningful number of the people who read it.
Failure one: stating a single time limit
A website that gives one figure will tell some people they are out of time when they are not, and others that they have longer than they do. Either error can cost someone their claim.
Failure two: implying someone is too late
This is the worst outcome. Someone who reads a page and concludes they have missed the deadline will not contact anyone, and they may have had a valid claim.
Failure three: implying someone is in time
Equally damaging in the other direction, because it creates reliance on something the website could not know.
Failure four: treating urgency as a sales tactic
Genuine urgency exists here, and dressing it up as pressure to act now cheapens something that matters. Saying plainly that limits apply and the position should be checked is enough.
Failure five: not prioritising these enquiries
Someone asking about a deadline needs contact quickly, not a call back next week. These should be the fastest-handled enquiries a firm receives.
Failure six: not capturing the date
When the injury happened, when it was first noticed and when the person became aware it might be someone's fault. Capturing these lets an adviser assess the position in the first call.
Failure seven: missing the circumstances that change everything
Whether the injured person was a child at the time, whether capacity is an issue, whether the injury developed over time and who was responsible. These alter the position substantially and are easy to capture.
What the website should say
That limitation periods apply, that they vary by circumstance, that some situations are treated differently, and that anyone concerned should speak to a solicitor promptly. Then make contacting one immediate.
Point to the official position
Where authoritative guidance exists, link to it rather than restating it. A firm that directs someone to the proper source is more credible than one summarising the law on a marketing page.
Capture at any hour
People think about this at night, years after an event, and usually after something has prompted them. The enquiry needs capturing at that moment.
The broader boundary
It is set out in injury claim enquiries and what a law firm website can say.
Funding questions arrive alongside
They are covered in no win no fee questions injury firms answer daily.
Long forms lose these enquiries
The friction is described in the enquiry form questions that kill agency conversions, and fast capture works as in an AI receptionist for solar installers.
Getting started
Publish that limits apply and vary, point to authoritative guidance, and capture dates and circumstances at any hour so an adviser can respond quickly. SpideyChat for law firms answers from your published pages and never assesses a claim. Try SpideyChat on your own site, or read about capture on the features page.