Every estate agent answers the same questions dozens of times a week. Is it still available? Is it leasehold? How long has it been on the market? What happens after I make an offer? Each one takes a minute or two, and together they fill hours.
Having clear standard answers to common real estate buyer questions saves time and makes your agency sound consistent, whoever picks up the enquiry. Below are scripts for the questions buyers ask most, written to be adapted to your own listings and process.
Availability
Buyer: Is the house on Station Road still available? Answer: Yes, it's still available and not under offer. Would you like to arrange a viewing? If you let me know two or three times that suit you, the team will confirm.
If it is under offer, say so and offer to register the buyer for similar properties. Never leave a buyer with just "no."
Tenure and costs
Buyer: Is it freehold or leasehold? Answer: It's leasehold with 112 years remaining. The ground rent and service charge are listed on the property page, and the team can send the full lease details before any offer.
Facts like tenure, council tax band and service charges should be on every listing. If they are not, add them. These are exactly the questions that fill an inbox.
Time on the market
Buyer: How long has it been on the market? Answer: It was listed at the start of last month. There has been steady interest, and the team can tell you more about the seller's position if you'd like to discuss it.
Keep this factual. Speculation about the seller's motivation belongs in a conversation with a negotiator.
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The offer process
Buyer: How do I make an offer? Answer: You can make an offer through the team by phone or email. They'll ask about your buying position, such as whether you have a mortgage agreement in principle and a property to sell, and pass the offer to the seller the same day.
Explaining the process builds confidence, especially with first-time buyers.
Chain status
Buyer: Is there a chain? Answer: The seller has found a property to buy and their purchase is part of a short chain. The team can give you more detail when you view.
Questions to hand to a person
Some questions should never get a scripted answer:
- "Would they take less?"
- "Why are they selling?"
- Anything legal, structural or financial that needs professional advice.
- Complaints.
The right script for these is a warm handover: "That's a good question for the negotiator. Can I take your details so they can call you today?"
Using these scripts on your website
Scripts work best when the facts behind them are published. Put availability, tenure, costs and your offer process on your website, and those answers can be given at any hour. This matters because many enquiries arrive in the evening, as covered in buyer enquiries that arrive on Sunday night.
SpideyChat for real estate answers these questions from your listings and pages, and hands the negotiation questions to your team. For a closer look at how it treats buyers and sellers differently, see an AI chatbot for estate agents.
If you want help writing these answers, the free FAQ generator drafts questions and answers from your website, and the free reply generator helps with individual responses. The installation guide covers adding an assistant to your site.
Keeping answers accurate
Scripts go stale. Review them every quarter, and whenever your process changes. Most importantly, keep listings current: an answer about availability is only as good as your status updates.
Every unanswered question is also worth tracking. A lost enquiry has a real cost, which we worked through in what a missed property enquiry costs an agency. Questions buyers keep asking that your listings do not answer are a list of things to add.
Start with your top ten
Ask your team which ten questions they answer most. Write a clear answer to each using the patterns above, and check the facts are on your listings. You will have covered a large share of your buyer enquiries in an afternoon.