Industry guides
Guides for real estate
The enquiries that arrive after hours, the questions your team answers ten times a day, and the leads that go quiet before anyone replies. 16 practical articles on fixing them for real estate.
See how SpideyChat works for real estateBuyer Enquiries That Arrive on Sunday Night
Property enquiries peak when agencies are closed. What happens to Sunday night buyer leads, what they cost when ignored, and how to answer them properly.
Choosing a Website Assistant for an Estate Agency
A buyer's guide for estate agents choosing a website assistant: what it should do, questions to ask vendors, and the claims to be wary of.
Estate Agent Mistakes With Website Enquiries
The most common mistakes estate agents make with website enquiries, from slow replies to missing sellers, and what to do instead.
Is It Still Available and Other Questions to Automate
The listing questions estate agents answer all day, with example conversations showing how to automate them without losing the personal touch.
Landlord Enquiries Hiding in Your Lettings Inbox
Landlord enquiries are among a letting agent's most valuable leads, and they get buried under tenant questions. How to spot, answer and route them fast.
Mortgage and Affordability Questions on Listing Pages
Buyers ask about mortgages and affordability on listing pages long before they speak to an agent. How estate agents can answer helpfully without giving advice.
New Build Sales Teams and Repetitive Spec Questions
New build sales teams answer the same specification and availability questions hundreds of times. How to handle new homes enquiries instantly and qualify buyers.
Qualifying Buyers Before the First Viewing
A step-by-step playbook for estate agents to qualify property buyers before viewings, so negotiators spend their time with people ready to buy.
Rental Enquiries That Flood Your Inbox Every Morning
Letting agents wake up to dozens of rental enquiries a day. How to answer tenant questions instantly, qualify applicants and clear the morning backlog.
Scripts for the Questions Buyers Ask Every Agent
Ready-to-use answers for the questions property buyers ask estate agents every day, written to be clear, honest and quick to adapt for your listings.
Solo Agents and the Evenings Spent Answering Listings
A week in the life of a solo estate agent before and after automating listing enquiries, and how to win back evenings without missing buyers.
Speed to Lead in Real Estate Explained Without Hype
Speed to lead matters in property, but not for the reasons the hype suggests. What fast replies actually achieve for estate agents, and what they cannot fix.
Valuation Requests Are Your Best Seller Leads
Valuation requests come from homeowners thinking about selling. Why they deserve the fastest reply in your agency, and how to capture every one.
Viewing Requests Captured Properly Without Back and Forth
A playbook for estate agents to capture viewing requests in one exchange, with the details your team needs to confirm fast and no email ping-pong.
What a Missed Property Enquiry Costs an Agency
Work out what a missed property enquiry really costs your agency, with a worked example covering buyers, sellers and the valuations that follow.
Why Portal Leads and Website Leads Need Different Replies
Property portal enquiries and direct website leads come from different buyers with different intent. Why agencies should reply to each differently.