A landlord with three flats wants to switch managing agents. She visits a local property management company's website. The homepage is full of available rentals and tenant information. There is a small "landlords" link at the bottom, leading to a single paragraph and a contact form. No fees, no service levels, no mention of how repairs are handled. She contacts a competitor whose landlord page answers all of it.
Property management websites often forget the people who pay the fees.
Mistake 1: no landlord section
Landlords need their own clearly signposted section, not a footer link. It should be as prominent as the tenant section.
Mistake 2: hidden fees
Landlords compare managers on fees. Hiding them suggests they are high or complicated. Publishing fees for each service level builds trust.
Mistake 3: vague service levels
"Full management" means different things to different companies. List exactly what each service level includes.
Mistake 4: no explanation of repairs
Landlords worry about repair costs and being kept in the loop. Explain how repairs are approved, any spending limits and how landlords are informed.
Mistake 5: no reporting information
How will the landlord see what is happening? Statements, online portals and update frequency should be explained.
Mistake 6: landlord enquiries buried among tenant messages
The most expensive mistake. Landlord enquiries that wait behind tenant repairs are often lost. The cost is shown in the cost of losing one management contract. Letting agents face the same problem, as described in landlord enquiries hiding in your lettings inbox.
Mistake 7: no switching guidance
Landlords switching from another agent worry about the process. Explaining how the handover works reassures them.
Mistake 8: no human faces
Landlords are trusting a company with valuable assets. A team page with names and photos helps.
Mistake 9: nothing on compliance support
Landlords face a growing list of obligations, such as safety certificates, deposit protection and inspections. Many choose a manager specifically to help with these. Explaining which obligations the company helps with, and how, is a strong reason for landlords to choose you. Be careful to describe only what you actually do.
Mistake 10: no testimonials from landlords
Tenant reviews are common, but landlords want to hear from other landlords. A few genuine comments from landlord clients, with permission, reassure prospects that the company looks after owners well.
What landlords ask
The full set of landlord questions is covered in landlords looking for a manager and what they ask.
Fixing the mistakes
Add a prominent landlord section with fees, service levels, repairs, reporting and switching guidance. Then make sure landlord enquiries are captured and flagged separately.
SpideyChat for property management companies answers landlord questions from your own pages at any hour and flags landlord enquiries for a same-day reply. Letting agents use it in a similar way, as described in AI receptionist for letting agents.
Mistake 11: no route for portfolio landlords
Landlords with many properties want to talk to someone senior quickly. A clear route for portfolio enquiries, with a promise of a same-day reply, helps win the most valuable clients. Without it, their enquiries sit in the same queue as a single-flat landlord's.
Reading it as a landlord
Ask a landlord you know to find your fees, what full management includes and how repairs are approved, using only your website. Note where they struggle and fix those pages. The guides to installing the widget and training your bot cover the setup.