A reseller is on the telephone with a customer who wants to know whether a component fits an existing installation.
He needs a dimension and a compatibility statement. The distributor's product page has a photograph, a price and a short description. He emails the trade desk.
The reply arrives on Thursday. His customer bought from somebody else on Tuesday, from a site that had the datasheet attached to the product page where anybody could reach it.
1. Publish the full specification on the product page
Not a short marketing description. Resellers need the actual numbers and they need them without asking anybody.
2. Attach the datasheet as a download
The single most requested item at any trade desk. Making it downloadable removes an entire category of enquiry permanently.
3. Publish the dimensions properly
All of them, including the ones that matter for fitting rather than for shipping, which are frequently the only ones listed.
4. Publish the compatibility information
What it works with, what it replaces and what it does not fit. This is what a reseller is actually being asked by their own customer.
5. Publish the supersession history
What this product replaced and what replaced it, which is the ground in product availability and discontinued line questions.
6. Publish the certifications and approvals
With the certificate itself where possible, since many resellers need to pass it on to a specifier or an inspector.
7. Publish what is actually in the box
Accessories, fixings, cables and documentation. Resellers are asked this constantly and the packaging photograph does not answer it.
8. Publish the installation requirements
Clearances, power, mounting and anything needed to fit it, since a product returned because it could not be installed is an expensive return.
9. Publish the warranty terms per product
Length, what is covered and what the process is, because a reseller quoting a warranty they have guessed at creates a problem later.
10. Publish the packaging and quantity data
Units per box, weight and pallet quantities, which determine how a reseller orders and how they store it.
11. Keep the documents for discontinued lines available
Resellers support installed products for years after they stop selling them, and removing the documentation strands them.
12. Answer the questions the documents do not cover
Some questions are specific and genuine. A fast route to a technical answer matters, which is the ground in technical product questions from engineers at midnight.
13. Make it reachable without logging in
A reseller mid conversation will not stop to find credentials. Specifications behind a login lose sales that pricing behind a login does not.
14. Publish the comparison against the alternatives you also sell
Resellers choosing between three items in the same range need the differences stated, not three separate pages of specifications to compare themselves. A short table of what distinguishes them answers the question faster and frequently moves the sale to a better product.
15. Keep the images honest and dimensioned
A photograph with a scale reference, a line drawing with dimensions, and a picture of the connections or fixings. Resellers use images to answer compatibility questions, and a styled marketing photograph is useless for that purpose.
16. Answer the specification question while the reseller is still on the call
An assistant that returns the dimensions, compatibility, certifications and box contents immediately, attaches the datasheet and routes a genuinely technical question to somebody who can answer keeps the sale that currently goes to whoever published their data. The account friction sits in trade account applications that stall, and the matching logic in ai shopping assistant product fit. See features, start at try, and the sector view sits under wholesale distribution.