A client sees a price of ninety pounds, books a consultation and learns that she needs six sessions, that the maintenance is ongoing, and that the real figure is closer to six hundred before anything is maintained.
She is not annoyed about the price. She is annoyed that she found out sitting in a chair with somebody waiting for an answer.
A worked example
A treatment requiring a typical course, priced honestly on the page.
Line 1: the single session price
Still worth publishing, clearly labelled as one session, so nobody believes it is the whole cost.
Line 2: the typical course length
A range, stated as typical rather than promised, with the note that the actual number is assessed at consultation. Ranges are honest and clients accept them.
Line 3: the course price
The whole figure, with the per session saving shown. This is the number people budget against and the one almost nobody publishes.
Line 4: the interval between sessions
Weeks between appointments and the total elapsed time. Clients planning around an event need this as much as the price.
Line 5: maintenance
Whether results need maintaining, how often and what it costs annually. Omitting it is the most common complaint in the sector.
Line 6: what is included
Consultation, aftercare products, review appointments and any top up within a period. Two clinics with identical headline prices can differ enormously here.
Line 7: the consultation fee
What it costs, whether it is credited against treatment and whether it is required before booking. Clients need this before they enquire.
Line 8: course terms
Expiry, transferability, what happens if sessions are unused and the refund position. Publishing it prevents every awkward conversation later.
Line 9: payment options
Whether a course is paid up front, in stages or monthly. It changes affordability more than a discount does.
Line 9b: the finance position
Where third party finance is offered, say who provides it, what the terms look like and that approval is not guaranteed. Clients considering a several hundred pound course want to know the option exists before they book a consultation, and discovering it afterwards changes nothing about a decision already made.
Line 9c: what happens if a course is stopped part way
People move, get pregnant, change their minds or find the treatment is not for them. Publishing what happens to unused sessions, whether a balance is refunded or held, and whether it can be transferred to another treatment removes the biggest unspoken objection to paying for a course up front.
Line 10: what cannot be priced online
Suitability, the number of sessions somebody actually needs and any clinical judgement belongs at a consultation, which is the boundary in treatment suitability questions that need a consultation.
Line 11: the aftercare commitment
Time, products and restrictions following each session. It is part of the true cost and it affects whether somebody books now or after a holiday, as in aftercare questions after cosmetic treatments.
Line 12: combination pricing
Where clients commonly have two treatments together, price them together. It is what people actually buy, as in treatment plan and package questions.
Line 13: answer the price question when it is asked
In the evening, before a consultation is ever booked, which is the mechanism in using AI to answer pricing questions that close deals.
Getting started
Publish course prices, intervals, maintenance and terms, then answer pricing at any hour while suitability stays with a clinician. SpideyChat for medical spas answers from your published pages, plans are on the pricing page, and the chatbot ROI calculator works through the numbers.