A provider runs an Easter revision course. Enquiries arrive in a rush during the fortnight after mock results.
Parents ask what it covers, whether it suits their child, how big the group is and whether it is worth it. Those are good questions and the website says the course runs for four days and covers exam technique.
Half the enquiries go unanswered during the rush. Of those that book, several are wrong for the course, and they are the ones who leave the reviews.
Step 1: publish the actual syllabus
Which topics, in what order, over which days. Parents comparing courses need this and almost nobody provides it.
Step 2: state the level it suits
What a student should already be able to do, since a course pitched above or below a child helps nobody and produces the worst feedback.
Step 3: state the group size
Which is the question parents ask most and the one providers are most evasive about. A course described as small groups can mean six or sixteen, and the difference decides whether it is worth the money.
Step 4: make an honest claim about what four days achieves
Technique, confidence and targeted gaps rather than a transformation, since the honest claim retains better than the ambitious one.
Step 5: say who should not attend
A student needing foundational work rather than revision is wrong for an intensive, and saying so prevents the worst outcome for everybody.
Step 6: explain what preparation is needed
What to bring, what to look at beforehand and what to expect, which makes the first morning considerably more productive.
Step 7: explain the daily structure
Hours, breaks, what happens between sessions and whether there is work in the evening, which parents plan around.
Step 8: handle the enquiry rush
Which arrives in a fortnight and overwhelms whoever normally answers, and is the pattern in catch up courses for students who start late.
Step 9: take deposits immediately
Since holiday courses are booked on impulse after a result, and an enquiry answered two days later has frequently gone elsewhere.
Step 10: offer an alternative when a course is full
Another date, a different level or a short individual arrangement, rather than ending the conversation with no availability.
Step 11: explain the refund position for illness
Which parents ask about before booking a non refundable block during a holiday.
Step 12: handle the student who does not want to go
Honestly, since a reluctant teenager on an intensive course is a poor outcome and the parent should know what the provider does about it.
Step 13: follow up after the course
With what was covered and what to work on, which is the reporting habit in course format and schedule questions for test prep.
Step 14: sell next year while this one runs
Parents whose child benefited are the easiest bookings for the following season, and asking during the course itself converts far better than an email eleven months later.
Step 15: answer the whole fortnight of enquiries
An assistant that states the syllabus and level, states the group size, says honestly who the course suits, explains how the deposit is paid and takes a booking request with a second choice of dates converts a fortnight of enquiries that currently arrive faster than anybody can answer them. The younger cohort version sits in junior summer courses and parent questions, handled with the care in how to handle sensitive questions in your chatbot. Start at try, see features, and the sector view sits under education.