A customer is buying a present to be sent directly to somebody else. It is a good gift and she is ready to pay.
She cannot establish whether the price will appear in the parcel, whether she can include a note explaining who it is from, or whether it will arrive wrapped or in a shipping carton.
She buys it from somewhere that answered all three on the product page. The first shop had all three of those things and mentioned none of them.
1. State plainly whether prices appear in the parcel
The single biggest gift buying anxiety, and the one that most frequently goes unanswered anywhere on a site.
2. Offer a gift receipt and say what it shows
Which allows an exchange without revealing the price, and which buyers specifically look for.
3. Offer a message and state the character limit
Along with where it appears and whether it is handwritten or printed, since buyers want to picture it.
4. State whether the sender's name is included
Otherwise a gift arrives anonymously, which happens constantly and is the most avoidable failure of all.
5. State what wrapping actually looks like
With a photograph, since gift wrapping described in words is a risk and gift wrapping shown is a purchase.
6. State whether it can go directly to the recipient
With a different delivery address, and what the recipient sees when it arrives.
7. State the deadline for the occasion
Clearly, by date, since gift buyers are working to a fixed day and this is decisive.
8. State whether express options exist and what they cost
Somebody late for an occasion will pay for speed, and the option should be visible rather than buried at checkout.
9. Explain the returns position for gifts
Whether the recipient can return it, how, and whether the sender is told, which buyers consider before purchasing.
10. Explain what happens if the recipient is out
Since a gift left in a porch or returned to a depot is a worse outcome than a delay.
11. Handle the subscription gift separately
Which has its own questions and its own deadlines, as in gift subscription enquiries before birthdays and holidays.
12. Offer the choice of arrival date
Where possible, since somebody buying three weeks early does not want it arriving three weeks early.
13. Answer these questions on the product page
Rather than in a policies section, since the decision is made while looking at the item.
14. Explain what the recipient sees on arrival
Whether the parcel is branded, what the outer packaging looks like and whether the contents are visible, which matters for a surprise arriving at a shared address or a workplace.
15. Answer the gift questions at the moment of hesitation
An assistant that confirms no prices appear in the parcel, explains the message and wrapping options with a picture, confirms the delivery deadline for the occasion and states whether the sender's name is included converts a buyer who otherwise will not risk it. Connect the store through integrations, the delivery questions sit in shipping cost questions before the cart, the offer mechanics in bundle and multi buy questions at checkout, and the setup in how to add an ai chatbot to your shopify. See features, start at try, and the sector view sits under ecommerce.