The welcome message is the most-read text your agent will ever produce, and it usually says the least.
What most of them say
"Hi! How can I help you today?"
Polite, harmless, and it does no work. It tells the visitor nothing they did not know, and it hands them a blank page at the exact moment they are least motivated to write on it.
What a good one does
Says what it can help with, specifically. Not "I can help with questions" — name the two or three things people actually ask about.
"Hi — I can check whether we cover your area, give you a rough price, or book you in. What do you need?"
That is the same length and does three jobs: it sets scope, it signals capability, and it makes the next step obvious.
Matches the page. A visitor on your pricing page and a visitor on your homepage are in different places. If your tool supports it, the pricing page greeting should mention pricing.
Sounds like your business. A plumber's assistant and a law firm's assistant should not open the same way. Read it aloud; if you would not say it to someone at your counter, rewrite it.
What to avoid
Fake urgency. "I'm here for the next 5 minutes!" is transparently untrue and sets the tone badly.
Pretending to be a person. A named human avatar with a human name is a short-term trick. It works until it doesn't, and when it fails the visitor feels tricked rather than disappointed.
Asking for an email first. The single most common design and the most damaging. They came with a question; charging them for the answer before giving it reads as a toll booth.
The pills matter more than you think
Most visitors will tap rather than type. That means your quick-action pills are doing more work than the welcome message.
Write them as things the customer wants, not things you offer:
- "Get a quote" beats "Our services"
- "Book an appointment" beats "Contact us"
- "Do you cover my area?" beats "Coverage"
A quick test
Show the widget to someone who does not work with you. Ask them what they think it can do.
If their answer is narrower than the truth, your welcome message and pills are underselling it. If it is wider, you are setting up a disappointment.
Related: your first hour with SpideyChat.