Best Practices· 6 min read

Writing a Welcome Message People Actually Reply To

Most welcome messages are a greeting and a wasted opportunity. Here is what to put in the two seconds of attention you get.


The welcome message is the most-read text your agent will ever produce, and it usually says the least.

What most of them say

"Hi! How can I help you today?"

Polite, harmless, and it does no work. It tells the visitor nothing they did not know, and it hands them a blank page at the exact moment they are least motivated to write on it.

What a good one does

Says what it can help with, specifically. Not "I can help with questions" — name the two or three things people actually ask about.

"Hi — I can check whether we cover your area, give you a rough price, or book you in. What do you need?"

That is the same length and does three jobs: it sets scope, it signals capability, and it makes the next step obvious.

Matches the page. A visitor on your pricing page and a visitor on your homepage are in different places. If your tool supports it, the pricing page greeting should mention pricing.

Sounds like your business. A plumber's assistant and a law firm's assistant should not open the same way. Read it aloud; if you would not say it to someone at your counter, rewrite it.

What to avoid

Fake urgency. "I'm here for the next 5 minutes!" is transparently untrue and sets the tone badly.

Pretending to be a person. A named human avatar with a human name is a short-term trick. It works until it doesn't, and when it fails the visitor feels tricked rather than disappointed.

Asking for an email first. The single most common design and the most damaging. They came with a question; charging them for the answer before giving it reads as a toll booth.

The pills matter more than you think

Most visitors will tap rather than type. That means your quick-action pills are doing more work than the welcome message.

Write them as things the customer wants, not things you offer:

A quick test

Show the widget to someone who does not work with you. Ask them what they think it can do.

If their answer is narrower than the truth, your welcome message and pills are underselling it. If it is wider, you are setting up a disappointment.

Related: your first hour with SpideyChat.

Frequently asked questions

How long should a welcome message be?
One or two short sentences. Anything longer gets skimmed, and a wall of text in a small panel reads as effort.
Should it say it is a bot?
Being upfront works better than pretending. People are fine talking to software that helps; they mind being deceived.
Should it ask a question?
A specific one works well. An open 'How can I help?' puts the whole burden on the visitor at the exact moment they are least motivated.
Do quick-action pills matter more than the message?
Often yes. Tapping is easier than typing, and the pills tell the visitor what the thing is actually capable of.

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Writing a Welcome Message People Actually Reply To · SpideyChat