Your team runs a monthly webinar on getting more from your product. Every month, the same questions arrive: what time is it in my time zone? Is it recorded? How do I join? Is it free? Can my colleague come too? Half arrive in the last hour before the session, when your marketing team is busy preparing.
Webinar registration questions are routine, predictable and time-sensitive. They are ideal for instant answers.
The questions events create
- What time does it start in my time zone?
- How do I register?
- Is it free?
- How do I join on the day?
- Will it be recorded, and where will the recording be?
- Who is it for, and what will it cover?
- Can I ask questions during the session?
- Can colleagues attend?
Why timing makes these urgent
Event questions cluster around deadlines: when registration closes and in the hour before the session. A question about how to join, answered after the webinar has started, is useless. Instant answers matter more here than almost anywhere.
Publishing a clear event page
Most questions disappear with a good event page:
- Date and time, with a time zone converter or times for major regions.
- Who it is for and what it covers.
- How to register and how to join.
- Whether it is recorded and where the recording will be.
- A contact for access problems.
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Answering instantly
Visitor: Is the webinar recorded? I can't make the live time. Assistant: Yes, every session is recorded. Everyone who registers receives the recording by email the next day, so it's worth registering even if you can't attend live.
SpideyChat for SaaS companies answers from your event pages at any hour and captures interested visitors for your team. For more on using chat around events, see how to use a chatbot for event and webinar registrations.
Events as lead sources
People who ask about a product webinar are often evaluating the product. Capture their details and pass engaged attendees to sales with context, much as you would with demo requests, as covered in qualifying demo requests before they reach sales.
Webinar attendees often ask product questions too, such as whether a feature works with their tools. Those questions overlap with integrations page questions that stall signups.
Time zone confusion
Time zones cause more event confusion than anything else. A webinar at "3pm" means very different things to attendees in London, New York and Singapore. List the time in several major time zones, include a calendar invite link, and send reminders with the time converted to the attendee's zone if your platform allows it. When someone asks "what time is it for me?", a precise answer prevents a no-show.
After the event
Post-event questions follow: where is the recording, where are the slides, when is the next one? Publish the answers on the event page and update it after each session.
Events beyond software
Retailers running launch events, pop-ups or live shopping sessions face the same pattern of timing and access questions. Suggesting related sessions or products during these conversations works the same way as bundles, described in bundles and upsells explained by a store assistant.
Before your next webinar
Check your event page covers the eight questions above. Then test how an assistant answers them, or read about lead capture and features.