A customer asks how much it costs to wallpaper a bedroom. The honest answer depends on whether the walls are sound, whether there is paper on them already, how large the pattern repeat is and whether the paper is a forgiving vinyl or a delicate hand-printed one that tears if you look at it.
Paper hanging is skilled work priced by the roll, and the enquiry never arrives in rolls.
What customers ask
Customers usually ask what it costs per room, whether they buy the paper or the decorator does, how many rolls they need, whether old paper needs removing, whether walls need lining first, what happens if the plaster is poor, whether feature walls are cheaper, how long it takes and whether furniture must be moved.
Explain the roll calculation
Customers routinely buy too few rolls, or forget pattern repeat entirely. Publishing how to calculate quantity from wall dimensions, including an allowance for repeat, prevents a job stopping halfway because the paper has run out and the batch has changed.
Batch numbers matter
Papers from different batches can vary noticeably in colour. Telling customers to buy all rolls together, with matching batch numbers, is a small piece of advice that saves an expensive problem.
Preparation decides the price
Stripping existing paper, filling, sanding and lining are where the hours go. A wall that has been papered three times over damp plaster is a different job from fresh plaster, and explaining that upfront sets expectations before anyone quotes.
Feature walls are not a quarter of the price
Customers assume one wall costs a quarter of four. In practice setup, preparation and travel are the same, so a single wall carries a minimum charge. Publishing that avoids an awkward conversation.
Customer: How much to wallpaper my bedroom? Assistant: The wallpapering page shows the price per roll hung, with separate rates for stripping old paper and lining walls if needed. Could you tell me the room dimensions and ceiling height, what is on the walls now, and whether you have chosen a paper yet, including the pattern repeat? That lets the decorator calculate rolls and give a firm figure.
Difficult papers cost more
Hand-printed, grasscloth, mural panels and paste-the-wall papers all behave differently. A decorator quoting for a standard vinyl and arriving to a delicate paper loses money and rushes work that should not be rushed.
Murals and panels
Large-scale murals arrive as numbered panels and need careful alignment. Capturing whether the customer has bought a mural, and from which supplier, prevents a quote based on rolls that do not exist.
Photos of the walls
Photographs show cracking, damp staining, previous poor papering and the state of corners. They answer questions a customer cannot, in the same way described in painting quotes that need room counts and photos.
Send the enquiry onward
Captured jobs can flow into your own scheduling tools through webhooks on Pro, as described on the integrations page.
Alongside other decorating work
Interior and exterior painting enquiries follow their own patterns, as covered in exterior painting enquiries and the weather question, larger projects in kitchen and bathroom remodel enquiries without a budget, and price answers should always come from published rates, as in AI receptionist pricing questions.
Getting started
Publish per-roll pricing, preparation rates and a roll calculation guide, then capture measurements and photos at any hour. SpideyChat for builders and contractors answers from your published pages. Try SpideyChat on your own site, or read about capture on the features page.