Industry guides
Guides for marketing agencies
The enquiries that arrive after hours, the questions your team answers ten times a day, and the leads that go quiet before anyone replies. 11 practical articles on fixing them for marketing agencies.
See how SpideyChat works for marketing agenciesAudit and Health Check Enquiries From Unhappy Brands
An audit request is somebody halfway out of another agency. Why these enquiries are mishandled and what it costs.
Contract Length and Exit Questions Before Signing an Agency
Clients ask about leaving before they have agreed to arrive. A decision guide on terms that reassure good clients and protect the agency.
Launch Timeline Enquiries From Brands With a Date
Brands book PR six weeks before a launch and expect coverage on the day. A playbook for setting the timeline honestly and still winning the work.
Retainer Versus Project Questions From New PR Clients
Clients cannot tell whether to buy a retainer or a project. A worked example showing what each actually buys over a year.
What PR Retainers Include and Other Pricing Questions
PR retainers are compared without anyone knowing what they contain. Example conversations that explain scope and pricing so the right clients engage.
Crisis PR Enquiries That Arrive Out of Hours
A week in the life of a PR agency handling a crisis enquiry that arrived at 11pm, and what changes when out-of-hours contact actually works.
PR Enquiries From Businesses That Want Coverage Next Week
PR enquiries often arrive with unrealistic expectations and no budget. A teardown of the mismatch and how agencies qualify without sounding dismissive.
Businesses Asking Which Marketing Channel They Need
Business owners often ask agencies whether they need SEO, ads or social media. Myths about answering that question online, and why honest guidance wins clients.
Local Businesses Shopping for Their First Marketing Agency
Small businesses hiring their first marketing agency are nervous and unsure what to ask. Why their enquiries stall and how agencies can win them.
Marketing Retainer Enquiries That Stall at Pricing
Businesses considering a marketing retainer want to know what it costs and what they get before a call. Example conversations for explaining retainers clearly.
Reporting Questions From Marketing Clients
Marketing clients ask constantly how campaigns are performing. How to redesign reporting so routine questions are answered and account teams focus on results.