A buyer sees a car on a group website at nine on Sunday evening and asks to drive it. On Tuesday afternoon someone calls to ask which car she meant, whether she can come this week and whether she has her licence with her.
By Tuesday she has driven something else at a dealership that replied on Sunday night.
What customers ask
They usually ask whether a particular car is available to drive, whether it is at their nearest site, what they need to bring, whether they need to book, how long the drive lasts, whether they can take a route they choose, whether a partner can drive too, whether they can bring a child seat and whether they can part exchange on the same visit.
Capture the vehicle, not just the interest
Which car, at which location, and whether they would consider a similar one. A request against a specific stock number is arrangeable. A general request needs a call before anything can happen.
Example conversations
These scripts use information a group might publish. Your answers should come from your own pages.
Customer: Can I drive this one on Saturday? Assistant: The test drive page explains how drives are arranged, including what to bring and how long they take. That vehicle is listed at one of the group's sites, and the team will confirm availability for Saturday. Could you tell me your preferred time, whether anyone else would be driving, and a contact number?
Customer: What do I need to bring? Assistant: The page explains the requirements, including a valid driving licence and any additional identification, and what the insurers require for additional drivers. It also explains the age requirements that apply to some vehicles.
Customer: My nearest branch does not have the car I want. Assistant: The page explains how vehicles can be moved between sites and roughly how long that takes, and whether a drive can be arranged at a different location. Could you tell me which car and which site is most convenient?
Publish the licence requirements
Age limits, licence held period and what insurers require for particular vehicles. Customers arriving without the right documents waste a slot and leave disappointed.
Explain how transfers work between sites
Groups hold stock across locations, and a car three sites away is arrangeable with notice. Saying so converts a customer who assumed they would have to travel.
Offer an alternative vehicle
Where the exact car is not available, a similar specification lets the customer get behind the wheel now. That is often what converts the sale.
Respond the same evening
The request arrives on a Sunday night because that is when people browse. A captured request with a name, a car, a preferred time and a number is a booking a salesperson confirms in one message on Monday morning.
Multi-driver and family needs
Whether a partner can drive, whether a child seat can be fitted, whether a dog can be brought. These are practical questions that decide whether a family buys the car.
Stock across the network is the recurring problem
It is covered in stock questions across multiple dealership sites.
Service bookings share the routing challenge
They are covered in service booking enquiries for dealer groups.
Appointment capture is the same everywhere
It is the pattern in hearing test booking questions from worried families and automating appointment scheduling with a chatbot.
Getting started
Publish what to bring, how long drives take and how vehicles move between sites, then capture the car, the time and the driver details at any hour. SpideyChat for automotive businesses answers from your published pages. Try SpideyChat on your own site, or read about capture on the features page.