A florist does a wedding worth six hundred pounds and it takes three months of correspondence, a consultation, a trial and a Saturday.
An office two streets away spends eighty pounds a week, every week, for years. That is over four thousand a year for a delivery on a Monday morning and almost no communication at all.
Step 1: decide the offer
Weekly, fortnightly or monthly. A fixed price per delivery at a stated size. Whether vases are provided and whether the old flowers are removed. Publishing this turns a vague possibility into something a business can say yes to.
Step 2: publish the price per delivery
Businesses need a monthly figure for a budget. A price on application means an office manager moves on to the florist who published one.
Step 3: explain what a subscription includes
Delivery, arranging in place or leaving wrapped, vases, water changes, removal of the previous week and what happens over holidays.
Step 4: be clear about consistency
Businesses want the same standard each week, in the brand's colours if they have them, not a creative surprise. Saying you work to a consistent style is reassuring rather than limiting.
Step 5: fix the delivery day and time
Before opening, at a stated day, with a named delivery person. Reliability is the entire product here and one missed Monday can end an account.
Step 6: invoice monthly
Businesses do not want to pay per delivery by card. Offering invoicing with terms is often the single thing that wins the account.
Step 7: offer a trial month
Four deliveries at a stated price, with no commitment. It is an easy decision for an office manager and it converts at a high rate.
Step 8: identify the buyer
Office manager, executive assistant, facilities or marketing. They are not looking for a florist creatively, they are solving a recurring task, and the pitch should match.
Step 9: cover the other business needs
Reception displays, meeting rooms, events, client gifts and occasions. One account often expands into several, as covered in corporate flower contracts for offices and hotels.
Step 10: handle the account questions quickly
Changing a delivery, pausing for a closure, changing the size and adding an address. An office manager wants this dealt with in one message.
Step 10b: plan around the closures
Offices shut over holidays, move premises and have quiet weeks, and a delivery arriving at a locked door is wasted stock and an awkward invoice. Agreeing at the outset how a pause is requested, how much notice is needed and whether deliveries are made up afterwards keeps the account tidy and stops the client cancelling rather than explaining.
Step 11: home subscriptions work too
The same arrangement sells to individuals, and the flexibility questions are the ones described in corporate lunch orders that arrive after the office closes for any recurring business delivery.
Step 12: write the answers once
The recurring account questions can be drafted with the AI reply generator, sympathy work stays separate as in sympathy and funeral flower orders handled gently, and capture at any hour behaves as in an AI receptionist for opticians.
Getting started
Publish your subscription prices, what is included and your invoicing terms, then capture business enquiries at any hour. SpideyChat for retailers answers from your published pages. Try SpideyChat on your own site, or read about capture on the features page.