Somebody has nine products on a bathroom shelf. Four were chosen from advertisements, three from a recommendation by somebody with different skin, and two do contradictory things.
She spends a considerable amount every month and has never had anybody look at her skin properly.
The checklist
Publish these and the assessment becomes a service rather than a sales pitch.
1. Publish what an assessment involves
A look at the skin, a conversation about the routine, the concerns and the lifestyle, and a written recommendation. Described so somebody can picture buying it.
2. Say whether it is chargeable
And whether it is credited against products or treatment. Clients assume it is a sales appointment and price it accordingly in their heads.
3. Explain what is actually assessed
Condition, concerns, sensitivity, the current routine and what has been tried. Specific enough to sound like an examination rather than a consultation about buying things.
4. Ask what they already use
In full, including anything occasional. Half of all skin problems presented in clinics are caused by the routine rather than the skin.
5. Explain the routine simplification point
That fewer products used consistently frequently beats nine used sporadically, which is the honest recommendation and the one that costs the clinic a sale.
6. Explain the ingredient interaction question
Generally, that some things should not be layered and that order matters. Practical without prescribing anything to anybody through a page.
7. Explain what a product can and cannot do
Honestly, because expectations set by advertising are the main cause of disappointment, which is the framing in treatment suitability questions that need a consultation.
8. Explain the timescale
Weeks rather than days, with what to expect and when. People abandon a routine at three weeks because nobody told them.
9. Explain the adjustment period
That some products cause an initial reaction, which is expected for some and not for others, and when somebody should stop and contact the clinic.
10. Explain the sensitivity and patch test position
For anybody with reactive skin or a history of reactions, and that anything medical belongs with their own clinician.
11. Explain the seasonal adjustment
That a routine changes through the year, which is a genuine reason to return rather than an invented one.
12. Say when a product is not the answer
Where a treatment, a different approach or a medical opinion is needed. Naming it is what makes every recommendation credible.
13. Never recommend through published content
Because it depends on the individual, and anything automated should describe the assessment and book it rather than suggesting products, which is the careful version of personalising product recommendations with a chatbot.
13b. Say what you would send somebody away with
People expect to leave an assessment holding a bag of products and a bill. Explaining that many leave with a written routine using things they already own, and a short list of what would genuinely help, is what distinguishes an assessment from a counter demonstration.
14. Book assessments at any hour
Because people look at their bathroom shelf in the evening, which is the capture in skin clinic appointment enquiries and what to capture and the consultation ground in consultation questions before any treatment.
Getting started
Publish what an assessment involves, whether it is chargeable and realistic timescales, then book at any hour without recommending products. SpideyChat for medical spas answers from your published pages. Try SpideyChat on your own site, or read about booking on the features page.