Somebody notices a bulge in a sidewall on a Sunday evening. He works from home, has a meeting at ten, and cannot spend a morning sitting in a waiting area reading a leaflet about brake fluid.
He will pay a premium for somebody to arrive at his house at eight. Nobody near him publishes whether that is possible.
The decision drivers are making
Not tyres. Time. Somebody choosing mobile fitting is buying back a morning and will pay for it, which makes them a better customer than the one comparing prices.
When mobile fitting is right
Home or workplace fitting, drivers who cannot leave, fleets, multiple vehicles at one site, families without a second car and anybody whose time is worth more than the premium.
When the depot is better
Wheel alignment, anything needing a ramp, difficult wheels, work beyond tyres and any situation where the vehicle needs proper inspection.
When it is not possible
Restricted roads, unsafe positions, no space to work, no level ground and anywhere a vehicle cannot be jacked safely. Publishing the limits prevents a call out that cannot proceed.
Publish the coverage area
Named areas or a radius, with any distance charge. Drivers rule themselves in or out immediately.
Publish the premium
Or say plainly that there is none. Drivers accept a stated convenience charge and resent one that appears at booking.
Publish the space requirement
What a fitter needs around the vehicle, whether it can be on a street and what makes a location unsuitable. It is the most common reason a visit fails.
Explain the appointment window
How tight it is, whether it is a time or a window and whether the customer must be present. People book around it.
Explain what is carried
Which sizes are on the van, what needs ordering and how quickly. Drivers assume everything is available and it is not, which is the availability problem in tyre size and stock questions that decide where drivers go.
Explain what happens with the old tyre
Taken away, disposal included and any charge. It should be obvious and it is worth stating.
Explain the roadside position
What is possible, what is not, and that restricted roads are arranged through the appropriate emergency route rather than directly.
Explain the payment arrangement
Taken at booking or on completion, what is accepted and whether a deposit applies for ordered tyres.
Explain what happens if the wheel will not come off
Corroded wheels, locking nuts without a key and seized fittings defeat a mobile visit that would have been straightforward at a depot. Publishing what to check beforehand, particularly where the locking key is kept, prevents the appointment that ends with nothing done and a charge nobody wanted.
Say what you will check while you are there
A fitter at somebody's house can look at the other tyres, the spare and the pressures in two minutes. Offering it as part of the visit costs nothing, frequently finds the second tyre that needed replacing anyway and makes the premium feel like a service rather than a surcharge.
Target the fleet and workplace market
Several vehicles at one site is where mobile fitting makes the most sense commercially, and almost nobody publishes for it.
Take the booking at any hour
Because tyre problems are noticed in the evening, which is the argument in tyre fitting bookings without the phone queue, emergency call out enquiries on your website and serving customers in other time zones.
Getting started
Publish your coverage, the premium, the space requirement and what is carried, then take bookings at any hour. SpideyChat for automotive businesses answers from your published pages, plans are on the pricing page, and the chatbot ROI calculator works through the numbers.