A couple have been trying for three years. They have read everything, tracked everything and been disappointed monthly. By the time they contact a clinic, they are not at the start of a journey, they are exhausted partway through one.
The first message from a clinic's website matters more than any brochure.
What enquirers ask
Enquirers usually ask what each treatment costs and what is included, what the add-ons are and whether they are necessary, how long the waiting list is, whether they need a referral, whether the clinic treats single people and same-sex couples, what happens at the first appointment, what tests are needed and whether previous test results can be used.
Example conversations
These scripts use information a clinic might publish. Your answers should come from your own pages.
Enquirer: How much does a cycle cost? Assistant: The pricing page lists the cost of each treatment and what is included, with medication and add-ons priced separately so you can see the full picture. The team can talk through what would apply to you at a consultation.
Enquirer: We've been trying for three years. Would IVF work for us? Assistant: That is a question for a clinician who can review your history and tests, and it is exactly what the first consultation covers. The page explains what happens at that appointment and what to bring, including any previous test results. Would you like to leave your details so the team can arrange one?
Enquirer: How long is the wait? Assistant: The page shows the current waiting time for a first consultation and for treatment to begin. The team can confirm when they contact you.
Never predict outcomes
Success rates published for a clinic are not a prediction for an individual. A website must never suggest what someone's chances are, whether a treatment will work or how long it will take. The consultation exists for exactly this.
Price transparency is kindness
Fertility treatment involves layered costs: cycles, medication, storage, add-ons, repeat attempts. Publishing them clearly, including what is optional, helps people plan and prevents the distress of unexpected bills mid-treatment. The same directness helps with every practical question patients have, as described in clinic websites and the admin questions patients ask first.
Privacy above all
Many enquirers have told nobody. Explaining how enquiries are handled, who sees them and how the clinic will make contact, including which methods to avoid, is a practical kindness.
Tone
No sales language, no urgency, no promises. Short sentences and clear facts. The same restraint that other specialist clinics use, described in specialist clinics and the questions before a first consultation and skin clinic appointment enquiries and what to capture.
Answering from your own pages
SpideyChat for clinics answers pricing, waiting time and process questions from what the clinic has published, and passes anything clinical to the team. It never comments on someone's situation or chances.
Out of hours
Most fertility research happens late at night. An assistant that answers practical questions at that hour, gently, reaches people at the moment they are ready to act, much like the clinics described in AI receptionist for physiotherapy clinics.
Getting started
Publish full pricing, waiting times and what the first appointment involves, then capture enquiries privately at any hour. Try SpideyChat on your own site, or read about capture on the features page.