Immigration enquirers are almost always comparing. They have three firms open, they are working to a deadline, and the first thing they need to know is what a conversation will cost and what they will get for it.
Firms that publish this convert far more of those enquiries than those that ask people to make contact to discuss.
What enquirers ask
Enquirers usually ask what a consultation costs, how long it lasts, whether it is in person or online, whether the fee is credited against later work, what fixed fees exist for common applications, what is included, what government fees apply, whether translations are extra, whether they pay in stages and what happens if the application is refused.
Example conversations
These scripts use information a firm might publish. Your answers should come from your own pages.
Enquirer: How much is a consultation? Assistant: The fees page lists the consultation fee, how long the appointment lasts and what it covers, including a written summary of options where that applies. It also explains whether the fee is credited if you instruct the firm afterwards.
Enquirer: Is the government fee included? Assistant: No. The page separates the firm's fees from the fees payable to the government, along with other costs such as translations and any health surcharge, so you can see the total picture before committing.
Enquirer: Do you offer fixed fees? Assistant: The page lists fixed fees for the application types shown, and explains which situations are quoted individually because they depend on complexity.
Separate your fee from everything else
The most common complaint in immigration work is a total cost far higher than the quoted fee, because government charges were never mentioned. Listing them separately, even approximately, is honest and it prevents someone budgeting for a fraction of what they need.
Fixed fees convert
Publishing fixed fees for common applications makes a firm comparable and credible. Enquirers who cannot find any price assume the worst and move on to a firm that told them.
What a consultation actually produces
Enquirers want to know whether they leave with something concrete. Explaining what the consultation delivers, such as an assessment of the available routes, a document list and a written summary, makes the fee feel like a purchase rather than a conversation. It also distinguishes a firm that prepares properly from one that simply talks for an hour.
Payment in stages
Many clients cannot pay in full upfront. Explaining stage payments, and what each stage covers, opens the firm to people who would otherwise not enquire at all.
Never predict the outcome
Fees can be explained completely. Whether an application will succeed cannot, and no website should imply it, as set out in what an immigration firm website must never tell a visitor.
Consultations across professions
Consultation-led services explain fees and process the same way, as described in implant consultations and the questions before booking, and unexpected charges damage trust everywhere, as in hidden costs answering services.
Time zones and urgency
These enquiries arrive at every hour and often with deadlines, as described in visa enquiries from around the world at every hour.
Getting started
Publish consultation fees, fixed fees and every cost that sits outside them, then answer at any hour. SpideyChat for law firms answers from your published pages, plans are on the pricing page and the chatbot ROI calculator shows the time saved.