Category
ROI & Analytics
91 articles, page 4 of 4
Work Out What One Captured Enquiry Is Worth to You
A fill-in-the-blanks method for calculating the value of a lead from conversion rate, average job value, margin and repeat custom, with examples.
How Long Before a Website Assistant Pays for Itself?
Work out a chatbot payback period with your own figures: a step-by-step model, three hypothetical scenarios and the assumptions that break it.
What You Can Prove on a Free Plan Before Spending Anything
Treat a free AI chatbot plan as a small experiment: what about 375 replies a month can prove, what it cannot show yet, and how to run the test properly.
When You Should Not Buy an AI Receptionist
Do I need an AI receptionist? The honest cases where the money is better spent elsewhere: low traffic, thin content and relationship-led sales.
How to Report Chatbot Results to Your Boss or Clients
A dashboard full of chat counts won't convince anyone. Here's how to report chatbot results in terms of time saved, leads captured, and money moved.
How to Set Realistic Goals for Your AI Chatbot
A chatbot with no goal can't succeed or fail on purpose. Here's how to set realistic, measurable goals so you know whether yours is actually working.
Turning Chatbot Transcripts Into Product Insights
Your chatbot logs are a running focus group in your customers' own words. Here's how to mine transcripts for product, pricing, and content insights.
How to Spot Drop-Off Points in Chatbot Conversations
Where do people quit chatting with your bot, and why? Here's how to find the drop-off points in chatbot conversations and fix the leaks costing you customers.
Using Chatbot Data to Improve Your Whole Website
Your chatbot transcripts are the most honest user research you have. Here's how to mine them to fix confusing pages, missing info, and dead ends on your site.
What Good Chatbot Engagement Looks Like
More chats isn't the goal. Here's how to read chatbot engagement metrics that actually matter, and what separates a useful bot from a busy one.
The Cost-Per-Conversation Metric Explained
What cost per conversation means, how to calculate it, how automation changes it, and how to read it honestly so you don't cut cost by cutting quality.
How to Track Chatbot Conversion Rate
A chatbot conversion rate tells you whether the bot earns its keep. Here's how to define it, measure it honestly, and use it to improve results.
Chatbot Metrics That Actually Matter, and How to Benchmark Them
Conversation counts flatter everyone. These are the chatbot metrics that track leads, revenue and workload, and how to set a baseline you can improve on.
Measuring Customer Satisfaction With an AI Chatbot
Deflection rate doesn't mean happy customers. Learn which metrics actually reveal chatbot satisfaction and how to read them without fooling yourself.
Is an AI Chatbot Worth It for a Small Business? An Honest Answer
Sometimes yes, sometimes clearly not. Here are the conditions that decide it, including the cases where we would tell you not to bother.
How Much Should an AI Chatbot Cost? A Sanity Check for Small Businesses
A practical way to decide what an AI chatbot is worth to your business, using your own job value and enquiry volume rather than someone else's benchmarks.
How to Read Your Chatbot's Conversation Analytics
Which chatbot metrics actually matter, which are vanity numbers, and how to turn conversation data into a list of concrete improvements every week.
What Missed Enquiries Actually Cost Your Business (And How to Count It)
Most businesses have no idea how many enquiries they lose to silence. Here is a straightforward way to measure it using numbers you already have.
How to Calculate the ROI of an AI Chatbot
A practical way to calculate chatbot ROI from time saved, leads and assisted sales, with honest costs, attribution and a worked example.