Webflow is one of the easier platforms for this, precisely because it has no plugin ecosystem. There is nothing to install, nothing to keep updated, and nothing that breaks when the platform ships a change.
You paste one script tag and you are done.
The steps
- Get your embed code from your chatbot provider. It will look like a single
<script>tag with an id attribute. - In Webflow, open Site Settings.
- Go to the Custom Code tab.
- Paste the script into Footer Code, not Head Code.
- Save, then Publish.
That is the whole process. The widget appears on every page of the published site.
Why footer, not head
Footer Code renders immediately before the closing </body> tag. Head Code renders in <head>, before your page content exists.
A chat widget needs the page to exist before it can attach itself, and putting it in the head means it competes with your content for the browser's attention during the render that decides your loading score.
Footer is correct for essentially every chat widget.
The paid-plan requirement
Custom code needs a paid site plan. On the free webflow.io staging domain, custom code is stripped and your widget will not appear.
This catches people out regularly — the code is right, the site is published, and nothing shows. Check the plan before debugging anything else.
Adding it to one page only
Page Settings has its own Custom Code section with a Before Body tag field. Use that if you only want the widget on, say, your pricing page. Site-wide is usually the right call, though: the visitor with a question is rarely on the page you expected.
Checking it worked
Publish, open the live site in a private window, and look for the launcher. If nothing appears:
- Confirm you are on a paid site plan
- Confirm you published after saving — Webflow does not publish custom code changes automatically
- Open the browser console and look for a blocked script
Before you install anything
Point a chatbot at your Webflow site first and see whether it answers your content properly. You can build one from your URL in about a minute, free, and decide afterwards.
Related: do you need a plugin to add a chatbot.